by Craig Siiro
When I turned 40, I began reflecting on my life—what I had accomplished and what I hadn’t.
Well, I call it reflection. Others might call it a mid-life crisis.
But that’s not important. What is important is that as a result of this process, I decided I needed to run a marathon.
No, I wasn’t really a runner. And, no, I really had no idea how to go about accomplishing it.
Oddly enough, in the process of pursuing my mid-life cris—er—bucket list item, I learned that training for and running a marathon has a lot in common with running an effective business.